E-grocers delay and cancel orders as demand surges amid outbreak

E-grocers delay and cancel orders as demand surges amid outbreak

BENGALURU: Unable to handle a sudden surge in demand, India's two largest grocery players, BigBasket and Grofers, have started delaying orders by days and in some cases cancelling those, while also selectively shutting down certain delivery pin codes.

On Friday, raging consumers took to microblogging site Twitter to complain. “We’d like to inform you that, due to a sudden surge in orders, our concerned operations teams are trying their best to fulfil as many orders as possible; seeking your extended support in the time of crisis,” BigBasket’s Twitter handle responded to a customer.

Grocery deliverers are seeing as much as a five-fold increase in order volumes as many large format stores remain shut and people stayed indoors.

Swiggy microdelivery service Supr Daily, as well as rival Milkbasket are facing fulfilment challenges in certain localities. On Friday, Supr Daily nudged customers to order early as demand was high. BigBasket is taking at least three days to fulfil deliveries while Grofers is on average taking four days.

“While moving fast is a priority, the bigger issue is to ensure we don’t keep a large set of people in a warehouse, and that we follow all safety standards for staff as well as delivery workforce. This may also increase timelines for delivery, or lead to cancellations,” said a top executive at an online grocery delivery firm who did not want to be named.

Date Posted: 2020-03-21 10:13
Tags: Grocery ecommerce bigbasket grofers